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October 2016: How to use LinkedIn strategically.

LinkedIn is a great tool for getting your profile out in front of potential employers. And not just a more staid version of social networking. The fact is, LinkedIn is a great tool for what are perhaps the most important aspects of searching for a job-networking and online presence.

First of all, you can put your work profile up there for the world to see. While you still should send targeted resumes for positions you want to apply for, LinkedIn gives everyone a snapshot of your capabilities. So if a potential employer is just looking around before he or she even posts an opening, you’re out there. Here are some tips for using LinkedIn to its greatest advantage:

1. Avoid overused keywords just as you would on a resume.

Some of the overused buzzwords to avoid are:
– extensive experience
– innovative
– motivated
– results-oriented
– dynamic
– proven track record
– team-player
– fast-paced
– problem-solver
– entrepreneurial

2. Take advantage of LinkedIn apps like:

– WordPress
This app will synch your WordPress blog posts automatically with your profile. It offers a filtering option if you don’t want to share every entry with your LinkedIn connections-you can just use a special LinkedIn tag.

– Events
The Events application adds a box to your profile that shows what events people in your network are attending. This helps you find events based on your industry and job function. You can sort by most popular events, search for events, and create new ones.

– SlideShare Presentations
With this app, you can share presentations and documents with your LinkedIn network and upload portfolios, resume, conference talks, PDFs, marketing/sales presentations or even a video of yourself.

Summarised by the TechSupport team from an article by Toni Bowers posted on TechRepublic.

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